Just like George and “Weezy”,
we’re movin’ on up…to the East Side.
Well, not quite.
We’re just moving from one blog to another.
You can now find all our posts at http://punchmedia.ca/blog/
So what does that mean?
Well, if you subscribe to our RSS feed or get updates via email, it means you’re going to have to re-subscribe there.
Visit http://punchmedia.ca/blog/ and re-subscribe
(0therwise you’re going to miss out!)
Thanks for following us, for your feedback and your support. We’ll see you on the new site.
Ok kids. Brace yourself.
There’s a Pinterest for Business on the block, and it’s name is Scoop.It
Now before you groan – “but I don’t have time for another Social Media site”, let me tell you what it’s all about.
Instead of posting and swooning over pretty pictures, this site is a “magazine” of curated content.
Quite simply, you can sign in with Facebook or Twitter (or email address).
(I chose to log in with my Twitter account).
Then you’re expected to add the Scoop.it bookmark to your computer to make it easy to “Rescoop” content.
You curate a topic, which means, you decide on a title and subtitle (description).
Then look for content that will fit within this category and you can either comment on it, share it, give a thumbs up “thanks” and/or “rescoop” it so that it’s “pinned” to your page.
People can follow your “scoops” in a very similar fashion to the way that Pinterest works.
You can simply enter in some keywords and relevant content/articles will appear.
Each “scoop” is hotlinked to the original source.
So why would you use Scoop.It?
Creating content is undeniably one of the biggest challenges for Social Media. It takes time to write and publish. It takes creativity to come up with an idea.
Re-purposing content in your industry can have a similar effect as it shows your connections that you’re staying on top of your industry and reading the most relevant news.
Like may other tools in the Social Media world, it helps to make you look like an expert in your industry.
I’ve only spent a few hours looking through the site. I’m sure there is a lot more ground to cover here, and a lot of potential for showcasing your business.
You can check out my work in progress at: http://www.scoop.it/u/lesliehughes
I will make TWO cautionary notes:
ONE: Just because you can publish once and syndicated to many channels – PLEASE DON’T DO IT.
Heavy users of Social Media see that you are posting the same message to all your channels and your “important” message then is dismissed and people will begin to unsubscribe/unfollow.
Make each post relevant and interesting to your audience. Don’t make noise just for noise sake.
Besides, it’s not social to be simply pushing information out into the ether. You have to make conversations.
TWO: Curation tools such as Scoop.It and Pinterest are NOT designed to solely to push *your* agenda.
These tools help create a personality of who you are: show what you are reading, share what you think your connections will be interested in. It’s a mixture of copy, pictures and topics.
It is NOT an opportunity for you to push your ”one man/woman show” with you as the writer, actor, and director. You’ll only end up with an audience of YOU if you do this.
Always remember there are people on the other side of the computer. Build relationships and cultivate a community. It’s SOCIAL media, not PUSHY SALES media.
Let me know what you think. Is this a site you’ll be spending more time with or just another time suck?
Do you think it’s similar to Pinterest? Would this platform work for your business?
As you know there’s a whole heap of “DO NOT DO” rules for the Facebook cover photo.
It may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
So what CAN you do?
Images are one of the best ways to evoke emotion. Remember the saying “A picture is worth a thousand words”? What are you conveying about your business?
- Show a picture of your staff at a charity event
- Change your image often* – every time your picture is uploaded it’s another opportunity to be visible to your audience
- Include a call-to-action in the description for the picture (you can’t include a CTA within the picture itself)
- If you’re really creative, can you blend your icon into the overall picture (see Telus photo)?
Here are the sizes you have to work with to create your own awesome Cover Image:
Telus “blends” their icon & cover image
Ford integrates employees and brand into a neat cover image.
McDonald’s first cover page – a nostalgic look at a history.
What’s YOUR favorite cover image?